Krafthub
Founding Supplier Partnership
Crafting, Connected.
Launching 15 November 2026
English Norsk
1/8
Krafthub

WHO WE ARE

Krafthub is building the digital infrastructure for the craft industry — connecting suppliers, designers, retailers and crafters in one commercial ecosystem.

Eric Mwaimu
Co-founder and CEO
Andrea D. Hamm
Co-founder and Technical Lead
Rodrigo Ramos
Co-founder and CTO
Built in Norway

Product and platform development focused on the international craft market.

Supported by Innovation Norway

External validation and funding behind the development of Krafthub.

In collaboration with OsloMet

Connecting industry development with research and academic expertise.

2/8
Krafthub

BACKGROUND

Patterns are scattered all over the internet
— and the yarn gets lost on the way.
PDF on a blog
Social post
Forum thread
Printed booklet
Designer's web shop
Screenshot
Video tutorial
01
No single place to look
Patterns live across blogs, PDFs, social posts, web shops and forums — each with its own format, account and checkout.
02
The yarn is a dead end
A pattern names the yarn but rarely links to where it is sold. Crafters guess, substitute or give up.
03
One language, one market
Most patterns exist in a single language. A great Norwegian design is invisible to a knitter in Germany.
OUR ANSWER
Interactive multilingual patterns
Your yarn turned into shoppable projects, read in seven languages from launch — inside Craftmode.
3/8
Krafthub

THE GAP

Your yarn is chosen the moment a pattern is opened.
At that moment, nothing connects it to the shop that has it,
so the crafter substitutes - and you never see it happen.


Pattern card
Yarn card
no connection at the moment of decision
SHOP WITH STOCK
01
The crafter buys a substitute that is in stock elsewhere.
02
Your shelf velocity leaks to commodity yarn.
03
The shop reorders less from you next season.
4/8
Krafthub closes the loop: pattern → quality → colourway → the shop that has it in stock.
Krafthub

THE SOLUTION

Krafthub connects the pattern to the yarn, the yarn to the shop
— and the shop to the crafter.
PATTERN DISCOVERED PATTERN DISCOVERED
YARN CONNECTED YARN CONNECTED
SHOP WITH STOCK
DELIVERED HOME
01
The crafter finds your yarn immediately — no substitution.
02
The shop sells from its own shelf, not a competitor's.
03
You see which patterns drive sales, season after season.
One continuous flow: pattern → yarn → shop → home.
5/8
Krafthub

WHAT YOU GET

Retailer activation

Connect your retail network to your catalogue and receive orders directly from participating stores. Your shops become findable at the moment the pattern is opened.

Krafthub Intelligence

Understand what is selling, where demand is growing and which stores are ready to reorder — down to yarn quality and colour.

REPLENISHMENT
Your retailers never run out mid-season — and you never chase the order.
Or automatic replenishment
Opt-in per store and quality — you set the rules.
01
Stock runs low in store
Krafthub flags when the shelf drops below the store's threshold.
% in stock
02
You prompt the reorder
A ready-made basket — right quality, colours and quantity.
Reorder 12 skeins
03
The order lands with you
One tap in store, straight into your order flow.
Confirmed
Krafthub turns your product catalogue into an active commercial layer — connecting your yarn directly to designers, retailers and crafters.
6/8
Krafthub

FOUNDING SUPPLIER PARTNERSHIP

PLATFORM
✓
Listed and discoverable on Krafthub
✓
Premium platform visibility
✓
Catalogue & pattern setup — done for you
Import, structuring, quality checks and yarn–pattern linking.
Up to 100 curated patterns · Unlimited yarn products
COMMERCE
✓
Products connected to multilingual, interactive patterns
✓
Retailer network activation
INSIGHT & INFLUENCE
✓
Krafthub Intelligence
✓
Early access and direct input into development
7/8
Krafthub

NEXT STEPS

TODAY
Platform walkthrough

You see Krafthub and Craftmode working end to end.

WITHIN 2 WEEKS
Catalogue handover

Your existing CSV or Excel plus product images. Nothing rekeyed.

OCTOBER
Live and connected

Catalogue published, patterns linked, retailers activated.

15 NOVEMBER
Launch

Krafthub opens with your yarn already in the ecosystem.

Founding Supplier.
We would like you on board from the start.
Eric Mwaimu
Co-founder and CEO
Krafthub · Built in Norway · Supported by Innovation Norway · In collaboration with Oslo Metropolitan University
8/8